Do I need a website if I have a Facebook page?

If you're getting by on a Facebook page, you might wonder if you need a website at all. For most local businesses, the answer is to have both, because they do different jobs.

What a Facebook page does well

Facebook is good for staying in touch. It's free to set up, easy to post photos to, and useful for reviews, messages and local community groups. It keeps you in front of people who already know you.

Where a Facebook page falls short

Facebook pages are often less useful for people who've never heard of you. A customer searching Google for a specific service in their area is more likely to land on a dedicated website page. You also don't control the platform, and its rules, reach and features can change.

What a website does well

A website is yours. You control how it looks, what it says and how people contact you. It can have a page for each service and area, which gives you more ways to show up on Google. It also gives AI assistants clear information about your business.

How they work together

Think of your website as your shopfront and your social media as the conversation around it. Your posts show what is new and send people to your site. Your site turns that interest into an enquiry. Your Google Business Profile links the two and puts you on the map.

If you can only do one first

If you already get steady business from referrals, a simple website usually comes first, because it backs up the recommendation when people look you up. Start with a clear site and a Google Business Profile, then add social when you have something good to show.